Where® Magazine is based on an editorial format that has been fine-tuned since it was originally founded in 1936. Products labelled Where® are currently distributed in almost 100 cities worldwide.
Providing comprehensive listings and insightful features and reviews (up to 600 a month), Where® is the insider guide to the city. Where® is available at the concierge desk and in-room at the city’s finest hotels. Over the years, this type of distribution has resulted in the magazine becoming a well-known entity among affluent travelers, 75% of whom recognize the same graphic design and the superior quality of the information provided on account of having used the magazine previously. The distinct separation of editorial picks from advertising material makes Where® a reliable source of information. The digital evolution did not catch Where® off-guard: in addition to the International website wheretraveler.com, other sites like this are also available and the use of social networks and the immense power of the web have brought Where® even closer to its users.